About
Built by two marketers who got tired of guessing
Aevilab exists because the question "does AI cite us?" had no honest answer. Audit tools guessed. Dashboards decorated. Nobody measured. So we built the measurement first and the product around it.
Odd Morten Sørensen
Marketing technologist in Trondheim, Norway. Twenty years of marketing operations, analytics and martech, from enterprise CDP implementations to running his own consultancy. Owns the product experience and the commercial side.
Pål Erik Waagbø
Engineer in London. Owns the engine: the crawler, the analysis pipeline, the citation measurement and the infrastructure that keeps it honest. If the number is wrong, he takes it personally.
How we think
Honest numbers over dashboard theater
- Measurement before advice. A recommendation without a baseline is a guess
- 0% cited is a finding, not a failure. We would rather show you the real number
- Generative engines vary their answers. We treat measurement like polling, not scoring
- EU-hosted, GDPR-first, built in Norway and the UK
Aevily
The first product from Aevily
Aevilab is where we start: measuring and improving how brands show up when AI answers. There is more on the bench.
